[00:00:05] Speaker A: Welcome to the Short Term Show. The show about short term rentals and long term wealth with real property owners hosting real properties who are crushing it in the vacation and short term rental space.
And here's your host, Avery Carle.
[00:00:29] Speaker B: Hey y'. All. Welcome back to another episode of the Short Term Show. Very happy to have the opportunity to be back with you guys. We have now been on the air for exactly five years. Isn't that crazy? Five years, Half a decade. Anyway, we appreciate y' all listening and keeping up with us and tuning in every week.
Never dreamed that, I mean, I guess I don't have anything to say. All of our guests have really, really cool stories and I'm glad you guys like hear him because I like, I like interviewing them. So we're gonna keep this thing going and thank you so much for, for being a part of it for five years. Anyway, on to the show today we have Matt Holmes, he is with Get Up North Retreat. So we haven't had anyone on the show that I recall that focused on the area of the country that you focus on. So really excited to hear your story. How's it going, Matt?
[00:01:23] Speaker A: It's going great. Thanks for having me. Awesome to be here.
[00:01:27] Speaker B: Well, tell us a little bit about yourself, how you got into real estate and what it is you're doing.
[00:01:33] Speaker A: Yeah, I think for me, I grew up in northwest Iowa, so farm capital of the world.
And huge hunter, fishermen, outdoors, camping, you know, kind of raised in a close knit family. And right out of college, probably when I had no business doing it, I bought a chunk of ground, I bought 30 acres outside the city limits to hunt, to do all the things I enjoyed doing, hunt, camp, those types of things. And that really was, I didn't realize it at the time, but I bought it on creative financing. So if you're in that, you know, that world, that space, kind of looking at those sort of things, I mean, that was 20 some years ago.
Did that before that was a buzzword.
And as I look at my journey, you know, the properties I bought, the things I've done, generally speaking, there's six words that kind of describe me and it would be faith, family, friends, hunt, fish. And I'm an outdoorsman. I love real estate, but I'm an outdoorsman. So a lot of recreational property in the short term space heavily, but most of it's recreational in nature.
[00:02:45] Speaker B: Okay, you sound like my dad.
He didn't do a lot of fishing, but he's a big, big deer hunter.
[00:02:53] Speaker A: Oh yeah, yeah, yeah. We like chasing those antlers Around.
[00:02:59] Speaker B: Awesome. So let's. I want to hear how you ended up, you bought that one creative financing 20 years ago. So that wasn't.
I mean, it was definitely a thing back then, but it wasn't something that people talked about. So can you tell me a little bit about how that deal came about?
[00:03:15] Speaker A: Yeah. Specific to that deal, you know, the price point, I'll never forget. But I bought it in December and I remember being at Thanksgiving and we're down at my wife's family. I said, I'm buying this property. And I think everybody thought I was just nuts. I was a school teacher at the time. And I just kept thinking, you know, this is before the Internet. You know, I kept thinking, well, before, you know, what's existing now on the Internet. I kept thinking, how can I get this deal done? How can I get this deal done? How can I get this deal done?
How to make this work? And so it was a lot of conversations with someone to figure out because they wanted to sell the property. So it was literally just uncovering onion layer at a time of how do we create a win win situation.
And I think that's my biggest thing on deals now. I hunt a lot of deals, constantly planting seeds, try to remove myself emotionally. But I'm also not a guy who is cutthroat and just about the bottom line. You know, at times there's things that make sense with the bottom line, but my heart's not in it. And so I really gravitate towards things I really believe in. So on that deal itself, it was a matter of here's how much money I can come up with financing wise and through savings. And here's. In order to get the deal done, what we would have to have you, you know, carry for me. And it was kind of cool. They took a huge risk on me doing that because they wanted to see me get the land.
There was a relationship there and I was proud to be able to get them paid off early too. So that was really a blessing.
You know, some things went my way and I was able to pay that note off because I think, I'm sure they were like, man, this college graduate, is he going to be able to pay us back or, you know, but that's really where it all started for me.
Always have had a passion for the land.
I remember having these visions of, oh, I wanna, I wanna own all these rentals and do all this, but it felt so far out of reach for an everyday guy like myself. And I'm still just an everyday guy, but I think my risk meter has changed quite a bit over the years and I still am all about relationships. So I think that that plays to my advantage to be able to sincerely care about people, sincerely make win win deals.
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[00:06:24] Speaker B: Awesome. So how did that one land deal turn into get up north retreats?
[00:06:33] Speaker A: That's a. That's a great question. So the way we found northern Minnesota and I guess what would be kind of the, the, the spark to the whole journey was my son, who is an avid fisherman. No surprise, right? He's like, dad, do you know what a muskie is? And I said, no, I said I like to fish, but you know, we fish bass and stuff. I don't know what a muskie is. He started showing me these videos of these creatures, you know, these huge fish that are just like beautiful and they're like a prized possession.
[00:07:05] Speaker B: I need to spell that. I'm looking it up.
[00:07:07] Speaker A: It'd be M U S K I E but you'll see it spelled M U S K Y or you know, it's a Muscaling is the, the scientific name. But they look northern pike. They're just huge and they really are admired as a trophy fish. Oh my gosh.
[00:07:24] Speaker B: They have a gigantic teeth.
[00:07:26] Speaker A: Gigantic teeth.
Incredible. Incredible.
But anyways, the, the nickname for these Avery is the fish of 10,000 casts. So it's really difficult to catch these. You throw really big, huge lures at them.
Technology has changed some of that, but really that's what initially got us up to northern Minnesota. Obviously Minnesota has, you know, it's called the state of 10,000 lakes. But you know, they. I think the last count was well over 14,000 lakes in the state.
And so we booked a trip to go up north and try to catch a muskie. And my son did, he caught a muskie and it was, I say this carefully, but it was a life changing experience. You know, we stayed in a, in a cabin.
Time slowed down, nothing was fancy, it was just woods and water and time with my family like, like you know, sitting around a campfire. And what I found was I was living a rat race that looked about the opposite of that. So I was working so hard and doing all these things and sitting in an office eight hours a day and all this stuff that really, I think at the end of the day, that's what I desired, was being with my family, slowing down, sitting by a fire, drinking a cup of coffee, and fishing and being in the outdoors. So, anyways, that's what led us onto the area we now invest in. So that transformed into, hey, let's get a cabin. So we ended up buying a picturesque cabin in the woods with 43 acres on it and thought we would start renting it to, you know, deer camp groups, hunting groups, Airbnb, you know, the whole thing. And. And honestly, it just didn't. It didn't go very well. It just wasn't.
It wasn't getting the traffic that we desired. And. And what we learned was basically, the lakes are a gigantic draw. You know, it's like, hey, you got a place. But people want to come up to northern Minnesota up north into the Northwoods, and they want to be on a lake. They want to be able to walk out their front door, have a beach, a dock, and be on the lake. And so that changed our entire investment strategy. We ended up selling that property and bought our first lakefront property as a family vacation home, a cabin on the lake for us, for our personal use. And then that transformed into renting it, and then we bought another one and then another one. And we're constantly looking to scale and make investments. Most recently this last year, we bought a campground on a very popular lake in northern Minnesota called the Trout Lake Campground. It's an incredible, incredible history, over a hundred years old, and incredible people that come and visit that campground. So we do a lot in the outdoor hospitality space.
[00:10:22] Speaker B: Okay, so I really like the pivot of you bought something that was what you liked, what you wanted to do with your family and figured, so would everybody else. And then the market told you, no, they want to go to the lake. And so instead of saying, oh, this doesn't work, you just pivoted.
Same business model, but to where the tourists in that area actually want to go, and it took off. Is that right?
[00:10:44] Speaker A: Yeah, that's right. And that's a good point, because what I've found, and I'm not an expert on this stuff, but, you know, when I'm online looking at videos, the algorithm is already playing into what I'm seeing. And so there's times as you know, I follow a lot of short term rental stuff.
And so on one hand I get dealt things that are like Airbnb's dead, you know, like short term rentals are dead. Like sell all your Airbnbs, get out of it. And then in the same day, same algorithm I'll get man, go, you know, go scale and buy. It's the best thing ever. And what I found for myself is I really believe strongly that there's always going to be a place amongst the rat race of making a living.
City life, technology where people want to unplug from that, where they just value time with their family, simplicity, the outdoors, a hike, fishing off the dock, you know, these types of things. And so that's where I've chosen to, to make my investment is kind of putting my money where my mouth is. I really believe fishing, hunting, the outdoor snowmobiling, ATVing, it's not going anywhere. It will always exist regardless of AI technology, all those things. I actually think those things are going to support what my grand vision is, which is to help people through, through the outdoors.
[00:12:12] Speaker B: So love that, Love that. So how many units do you have now, did you say?
[00:12:18] Speaker A: In northern Minnesota? We have five active units and then we also still invest in Iowa, have a lot of family in Iowa and we're kind of amidst a transition, so I like to hunt deer in Iowa and so we maintain some, some residences and do some midterm and long term and short term rentals there as well.
[00:12:40] Speaker B: Okay, and where do you live personally?
[00:12:43] Speaker A: We split six months at a time. So we're in. It's kind of a crazy lifestyle. But like this last summer, my entire family, my grandchild, my five children, my wife, we all lived on the campground full time to develop that business. So crazy lifestyle.
Worked really hard, but spent a lot of time together. It was a journey like no other. I'll probably never be able to replicate that. I mean it was kind of those once in a lifetime opportunity. Told my kids, I said, come help me out for a year, come help me out for a year, let's get this thing going.
And they did. And so we live in the, we live up north basically from May to November and then we split time. I'm up north right now, matter of fact. You talk about relationships, but the person that I bought the campground from, I'm actually staying at their house and we had no relationship before this transaction. 0.
Greatest people on the planet. I mean Minnesota, nice if you've ever heard that term. Term. It is a, it is A real thing up in northern Minnesota. I mean, there's some incredible people as there is everywhere, but just I really love the people. So I love being up here.
[00:13:52] Speaker B: Yeah, I mean everybody in the Midwest. I'm, I'm from the south, but I married a midwesterner. So we were just in Omaha for Christmas. Oh yeah, Everybody is extremely nice. I was in, I went to Michigan for the first time for the Michigan short term rental conference earlier this year. And everybody is just so nice. Everybody's nice. It's cold as heck, but guess you got to be nice when it's that.
[00:14:14] Speaker A: Cold, you know, and talking business not to change.
I love what you're saying there because that is an interesting challenge on my short term rentals, doing them in an area that I really believe in.
You know, we have three up north. That one is seasonal. So we shut that down completely. So we completely shut that down. The campground pretty well shuts down in the winter time. I mean, it's really cold up here. Even though there's ice fishing and snowmobiling.
Very cold. And then we keep a couple open year round, you know, to kind of market that. Sit by the fire, drink coffee, you know, celebrate Christmas, hit the trails on the snowmobile, ice fishing. But it does impact the bottom line a lot. You know, sometimes I'm like, man, what would that be like to live in or to invest in Texas or Tennessee or, you know, something where I'm like, man, these, that must be so easy to just stay open year round and have revenue year round. It just, it's something I can't relate to, frankly. Everything's Iowa north for me.
[00:15:17] Speaker B: Yeah, that is, that's, that's very cold. I broke out in hives running the turkey trot in Omaha because I was so cold. So I just, I can't fathom being that cold. But down here in Florida we have, we have an off season too because people just don't go to the beach when it's cold outside. And by cold here I mean like 4550.
[00:15:35] Speaker A: Exactly.
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[00:16:34] Speaker B: Well, I want to hear more about this campground and I love that you had such a wonderful experience with your family setting it up, because that would not be the experience with my family. My dad would be cussing everybody. They, they, they're left out of peace. That's his famous quote about putting anything together, building anything is somebody left a piece out. It's not his ineptitude, somebody, he's missing a piece. But how did you find that campground? How did that become a deal that you did?
[00:17:01] Speaker A: Yeah, so the campground is in the area where we invest and we have a very small buy box, you know, and one of our non negotiables is it has to be lakefront.
We won't, we won't really invest in anything that's not lakefront. So it starts there. And some campgrounds are, some campgrounds aren't. So that eliminates a lot of places there.
And oddly enough, I, my son led me on to this advertisement that was a for sale by owner of the campground. And so I started pursuing it.
And I think, I think what really instigated this, I hope this is motivation maybe for some of your listeners, but I think at times you have an audience, you know, they see what you're doing, they hear what I'm doing, your other guests are doing. And there's this huge gap between what their reality is and maybe what they desire their life to look, look like. And I really struggled with that for a long time. I was always like, man, if only if I could do this or everything had to be just right and I do this. And a lot of it was my fear, you know, my lack of willingness to take risk and maybe even like belief in myself to be able to make it work. But my dad, in October of last year, he had a health scare that was very serious. Really. It's a miracle that he's alive. And that motivated me to a core that I can't replicate any other way to where I have this, this keen awareness of the brevity of life that we get one shot. Time is, you know, you're not going to take nothing with you. And time is brief here. And so that, that was really a, a major role in me being willing to take the risk of purchasing a campground. But it was very unorthodox. I mean, this was not planned, this was not on the radar. This was A really quick turnaround. And it was this, this pointed decision as a family, like, are we going to do this? Because I knew what it was going to take year one. And basically my family being the champs that they are, they're like, yeah, let's do this, you know, and nothing about it was easy, but it was, it was quite memorable. And it was a lifestyle that I believe other people, anytime there's an excuse for not doing something real estate related, I also believe there's, there's a way to do it. And it's just that decision of trusting, like, hey, it's going to work out. I'm going to bet on myself.
And so, yeah, I don't know if I'm articulating that. Great. But for me, seeing my dad's health fail really challenged me with, hey, you only live once and I don't want to have any regrets. I'd rather fail than not try it. Let's go for it. And quite the story. But we were able to, we were able to close on that deal May 1st. And the campground always opens up for the walleye opener, the fish wall, on May 8th or 9th, which is mother's day weekend. And we were up, up and running, learning, learning the business.
It was quite the journey.
[00:20:12] Speaker B: So tell me about this. So how many camp sites is it? RVs? Is it a mix of RVs and tents in little cabins? What does that look like? And how much was it, by the way?
[00:20:22] Speaker A: Yeah, so the, the price of it was $950,000.
[00:20:26] Speaker B: Okay.
[00:20:27] Speaker A: Has 33 license sites. Actually, tomorrow I'm going front of the, the county board. We're going through an expansion request right now to increase campsites. So we're trying to move it from 33 to 49. It's a 10 acre campground with over 2,000ft of west facing lakeshore on a zero entry. Crystal clear.
One of the best fishing lakes in the area. I mean it's an, it's an incredible lake. The cool thing is families have been coming to this campground for well over 20, 30 years. Been in operation for over a hundred years. It's a staple in the community.
Excuse me. It's a staple in the community. And we didn't really realize all of that when we purchased it or when we were doing our due diligence.
We just really felt at peace about pulling the trigger to do it. And so when we bought it, you know, we obviously ran some pro formas and just, you know, what are the numbers going to do? But the, the majority of the campground is seasonal so these are community members that have their camper parked there, basically. May through October, seasonally, you know, like you would a vacation home or they live there.
That's the majority. And then we have daily in and outs.
There's no cabins, there's a pavilion, there's tent sites and, you know, there's showers, restrooms, you know, those types of things. But it's a beautiful place with pine trees and, and water and it's spread out super spacious in the northwoods of Minnesota.
[00:22:05] Speaker B: Let me tell you what I find most interesting and probably most important for the listeners and just talking to you for this brief period of time is you have been smiling this entire time that you've been talking about your properties. You actually love them. You are enjoying what you're doing, renting them to people. And I think that that is so important and such a breath of fresh air from just strictly spreadsheet driven action. Because the spreadsheets do have to work. But at the end of the day, you can't effectively market a product that you don't believe in or love yourself.
And from where I'm sitting, I haven't seen your spreadsheets, but it seems like there's a pretty, that's a pretty big component in your business, is you're authentic. You, you love all these places. You're talking about this campground on this lake that I've never heard of, and you're doing it with such a, a sense of love that I'm like, I want to go. I don't want to go to. I've never wanted to go to Minnesota my entire life, but I'm like, I want to go see this campground. He's talking about it. So I think that's really important for anybody who's listening. The amount of love that is going into the work that you're doing, I think is, is very cool.
[00:23:18] Speaker A: Can I say something on that, Avery? I. That is the, I mean, honestly, the, the biggest compliment I could ever hear is what you just said, because it's so true.
My, my. My son, who's my oldest, and he's definitely a business partner, but he's always like, dude, just sell it. Just sell it, man. You gotta just, just do. Talking about not the campground, but like different investments. He's like, come on. You know, because, like, there are these times where financially things can make sense and you have to let go of one thing. It was really hard for me to sell that cabin in the woods with 43 acres. I thought, this is my retirement home. This is my simple life, you know, chopping wood, watching it burn, living the dream with my wife. That's literally what I thought. I do personally believe in every property I go, but I'm also willing to do things that very few people are willing to do. And where I muster up that motivation is because I do really love it. Can I share a story with you? I don't know if I can make it through this story without. Without crying, but I want to give you an example of something that's powerful.
[00:24:21] Speaker B: Okay.
[00:24:22] Speaker A: So on the campground, I'm sitting in my office and working, you know, the grind, day in, day out. All the things you do, answering calls, all this. We have dumpsters, and it's right off a highway. And so I started getting really frustrated because people would come and illegally dump. We'd have people that would come. Because this place has been around forever. They almost treat it like it's a public park or campground. And I found myself just getting really frustrated. And so I made a little habit out of sort of when someone would do that, I would just run over to them, catch them in the act as they're illegally dumping their stuff in our dumpsters that we pay for and say, all right, pay up. You know, you just dumped your stuff. Like, pay up. Found my heart getting really frustrated about that. Well, anyways, this gal stops by the campground. Nobody else is there. It's just me. Pulls into the parking lot, and she says, are you the owner? I said, yep, I'm the owner. And she said, well, I'm wondering, can I go down to your beach shore and read a book? We have a nice bench area. Can I go down there and read a book? And I was like, well, like, why? I said, the public boat ramp is right over there. And I really came across. I mean, I was kind of a jerk. I don't know. I was. I was so frustrated about what I felt was mooching. I just kind of came hard at her, like, well, why in the world you have to come on my property, my campground, my dock? Why can't you just go over to the public ramp? And here's what she said, Avery.
And sorry. She says. She says. She looks me in the eye, and she says, you know, I understand where you're coming from, but I grew up on this campground, and I brought my kids here down to that spot. I'm asking to go read my book, to swim.
[00:26:05] Speaker B: And I.
[00:26:06] Speaker A: And my daughter committed suicide. She took her own life. And I'd like to go down there to be able to read this book. And Remember her?
And I said, oh, my gosh, I am so sorry. You go down there anytime you want, you know. Of course. And anyways, it was a powerful lesson for me in the real estate business in the campground, in the way I run my life. Just that you never know the story that people are going through and the impact that you can make. And whether it's a tenant, you know, a business partner, a real estate agent, whatever it is, you never know the human side of it. But that lesson, that story will forever stick in my mind. And honestly, it's why I'm smiling, sitting here talking to you, because I believe in it. And I know now when she calls me and says, hey, can I go down there for 30, 45 minutes?
I know what she's actually receiving in that. And it's fulfilling to me to know that I have a small part in it.
[00:27:07] Speaker B: That's very sweet and very sad.
But yeah, I don't even know how I follow up that with a question. So we'll just.
[00:27:15] Speaker A: Yeah, sorry, I didn't mean to get like super, super deep on you there, but.
[00:27:19] Speaker B: No, I love it. And that's so.
And let's jump right back over to the heartless side of it. And so how many, how many properties are in your portfolio altogether?
[00:27:33] Speaker A: We have about eight or nine right now. One is listed for sale, so I'll count that one. So it'd be nine.
[00:27:39] Speaker B: Okay.
[00:27:40] Speaker A: Now. And then we just, we just purchased one that we're going to either go the short term rental, midterm rental, or flip. I'm not quite sure yet. Depends on, Depends on how it goes, but yeah, nine.
[00:27:52] Speaker B: Okay. And so the campground was 950. What would you say are the purchase price, the, like the range of purchase prices for the other ones?
[00:28:01] Speaker A: On the, the high end, My other investments have been like 350,000. But I really enjoy, I think a deal is made all on the purchase. So I really enjoy less is more. I don't try to do a ton of volume. I try to find a great deal. So, like, this deal I just bought was under a hundred thousand dollars.
It's a, it's a good deal. So I'm familiar with the market, but yeah, I mean, they range now, you know, depending on the lake, you can easily get into the seven figures, you know, on an investment. There's also a lot of resorts up here. So resorts up here a little bit different than maybe what a lot of your listeners think about when they hear resorts. But these are basically multiple cabins, you know, in a restaurant and Maybe a campground, but there's a lot of those that have been family run businesses for many years.
And so we're always looking, we're always planting seeds, we're always connecting with real estate agents, we're always trying to better the community, be plugged into the community. And so most of my deals I don't even market for, it's all based on relationships with what my buy box is. And real estate agents that want to sell and move homes, you know, they want to, they want to do that. And so that's where most of my deals come from. But yeah, I'd say, you know, 100k to 350is, is usually where I'm looking.
[00:29:22] Speaker B: Okay. And what kind of income can you expect usually on these guys?
[00:29:28] Speaker A: There's obviously a peak season, but I would say, you know, an Airbnb up here on a lake, you'd be in that 20-60k for the season.
[00:29:36] Speaker B: Okay.
And I think that this is a good episode because these prices are very within reach for a lot of people compared to, you know, a lot of like the big popular markets are pretty expensive. So I think this is very relatable and will really resonate with a lot of our listeners who are maybe feeling like, oh, I can't just jump right in and buy a million dollar house and throw $400,000 worth of decor costs at it. So guys, the deals are out there and the ability to be successful at this is out there. And you just have to keep like following that thread of, of where to find your place. You don't have to do what everybody else is doing necessarily. You don't have to keep up with the people on the Internet or your neighbors or whatever. You can find your thing and be successful at it. So really appreciate you coming on today, Matt, and teaching us this lesson.
[00:30:28] Speaker A: Oh, thank you so much. Yeah, this is, that's so true. And I guess that would be my advice too, if, if there's someone that I really have a heart towards, those people who, you know, maybe don't have super deep pockets or connections to people with super deep pockets, but they, they want to do something is you may have to rearrange your life in a way that's very uncomfortable in order to make your first deal happen. And I, I believe that it's within reach for anybody to do the first one. You gotta start somewhere, right? I mean, I definitely have not arrived. I'm still grinding and side hustling and everything else, you know, to do what I do. So that'd be my Encouragement to people.
[00:31:04] Speaker B: Great. Very encouraging podcast. And before we go though, we have three questions that we ask every single guest who comes on the show. Okay, so first question, Matt, is what advice would you give 20 year old Matt if you knew then what you know now?
[00:31:20] Speaker A: I think I would tell Matt 20 years ago that fear is a liar and take the risk, go for it, you know, bet on yourself. That's what, that's what I would say.
[00:31:31] Speaker B: Okay, great advice. And number two, along the same lines, what advice would you give a new short term rental investor who's getting started today?
[00:31:41] Speaker A: I, I think it's what we talked about and you gave me that huge compliment. It's, it's invest in something, at least initially, that you really believe in because it's a lot of hard work and if you don't believe in it, you're going to fizzle. So my advice would be to pick a segment. Start somewhere, but pick something that you are super passionate about, an industry or a segment that you are super passionate about, and you'll make it work.
[00:32:05] Speaker B: Totally agree with that. And last question, what's your favorite book that's impacted your mindset?
[00:32:11] Speaker A: Wow. Well, I'll rule the Bible out completely.
For me, that's a given. But I would say the book I've read most recently that, that really has changed my life. It's a book called the Ruthless Elimination of Hurry by John Mark Comer.
Ruthless Elimination of Hurry. I think within the real estate space, I really got caught into the trap of shiny object and push, push, push. And that book has really impacted me to slow down a little bit.
[00:32:40] Speaker B: All right, nobody, I don't think anybody's recommended that one before, so thank you for the recommendation.
And last, if our listeners want to visit your properties, follow you on social media, any of that, how can they do that?
[00:32:55] Speaker A: Yeah, I'm on all the channels, but getupnorthretreats.com is probably the best hub to check out. That'll have links to the campground if they're interested there, and some of the other things we have going on. But getupnorthretreats.com and then, you know, they can email me from there and, and everything else. We could get connected YouTube and Facebook and Instagram and everything else. So that'd probably be the best place.
[00:33:18] Speaker B: All right, awesome. Well, Matt, what a great episode. What a breath of fresh air. Thank you so much for coming on.
[00:33:23] Speaker A: Thank you so much, Avery. You have a great day.
[00:33:25] Speaker B: Thanks, you too. All right, thank you.
