Using a Design-Centric Approach to Maximize Profits with Ishita & Harshad Lalan

In this episode, host Avery Carl interviews Ishita and Harshad Lalan, the founders and owners of Ishita Interiors. The couple shares their journey into the world of STRs as investors and how their background in design and engineering has shaped their success in the industry. Ishita and Harshad discuss their unique approach to STR design, focusing on a strategic design formula that includes market research, client consultation, and data analysis to maximize property performance. They emphasize the importance of understanding the target market and guest preferences when designing a property, highlighting the significance of creating a standout "hero shot" and prioritizing amenities that align with guest expectations.