[00:00:05] Speaker A: Welcome to the Short Term Show. The show about short term rentals and long term wealth with real property owners hosting real properties who are crushing it in the vacation and short term rental space.
And here's your host, Avery Carle.
[00:00:29] Speaker B: Hey y'.
[00:00:29] Speaker C: All.
[00:00:29] Speaker D: Welcome back to another episode of the Short Term Show. Today we have John and Christina McNaught. They are the short term shop agents in the Bradenton, Florida area and a bunch of other little surrounding areas down there. But they are really experienced investors and we haven't really, I don't think we've really had any guests on to talk about their experience as short term rental investors in that part of Florida. So I'm really excited to have them on. John and Christina, how's it going?
[00:00:57] Speaker C: Fantastic.
[00:00:58] Speaker B: It's going great.
[00:01:00] Speaker D: Awesome. Thank you so much for coming on. So let's start by just tell us our audience. I know about you, but tell our audience a little bit about you and how you got into real estate investing, specifically short term rental investing.
[00:01:13] Speaker C: Sure, we can get started.
So we started investing in real estate in 2013.
Back then I had a W2 job as an electrical engineer designing fire trucks and ambulances.
Oh, we, you know, use my, my good paying W2 to start buying properties. We started in long term rentals. We started single family long term and you know, got our first property remodeled up and running and realized the cash flow really wasn't there with, with long term stuff, particularly single family. So next property we bought was a duplex.
Found out that, you know, with multifamily there's a lot more opportunity there. So instead of making 100 bucks a month and then we were making 1,000, so obviously moving in the right direction.
The next property we bought in 2017 was a two unit property, but it had a pool.
And 2017 Airbnb was around, but it wasn't as popular as it is today.
And Christina had brought up this idea about renting the one bedroom, one bath side of the two unit property as an Airbnb.
And back then I looked at her and I go, what the hell is an Airbnb? You didn't know what you were talking about?
[00:02:30] Speaker B: I didn't even really know what I was talking about. But you know, we lived in the one side of it. So I was like, why don't want someone, I don't want a full time person living there and sharing the pool with us. So like we did this Airbnb thing, like they would, you know, maybe a couple times a month they would be there. And so that's Kind of where it started.
[00:02:45] Speaker C: And so yeah, we got it up and running as a short term rental and you know, basically this little one bedroom, one bath, basically like a mother in law suite. Wind up paying the mortgage, paying all the bills, you know, and putting 1000 bucks a month in her pocket. So we were like, holy, holy cow, we're onto something here.
So ever since then, Again, this was 2017, we wind up selling all of our long term stuff and moving strictly into short term. You know, we bought another two unit property and this time we built two pools.
You know, since then we've, we've, we've acquired plenty more. But in 2020, January 7, 2020, I finally left my W2 job and we moved into real estate full time.
You know, both with our own rental properties. You know, today we have six of them and you know, selling real estate for other people. And basically that kind of came along with. We had a bunch of people seeing what we were doing.
They saw me leave my very good paying W2 job, moving into this real estate thing with a bunch more time on my hands, passive income. And they were like, can you help me find one?
So we went down that path. And now I want to say, what was it, 2023? We joined forces with you.
[00:04:13] Speaker D: Has it been that long? My goodness, yeah.
[00:04:18] Speaker C: And, you know, the rest is kind of history. Like I said, you know, today we have six short term rentals that we currently own and manage.
We sell short term rentals obviously in the Bradenton, Sarasota and Clearwater St. Petersburg markets over here in the west coast of Florida. And that's, that's kind of us, you know, we, since we do have, you know, a number of properties in this market, we have a really good, you know, feel for what that guest avatar looks like. You know, what amenities drive revenue, what works, what doesn't work. And you know, we use all that information and experience to really, you know, help our customers be successful.
[00:04:59] Speaker A: Thank you for joining us. Here at the short term shop, we help real estate investors like you buy and sell vacation homes.
We operate in over 20 true vacation markets across the United States.
If you have more questions about buying and selling, join us every week for a live q
[email protected] that's strquestions.com awesome, love that.
[00:05:28] Speaker D: So I have a few questions. So the first one is every time I post something on Instagram or Tick tock about a Florida market, people come flying out of the woodwork to hate on Florida and to say we have Florida is the worst state and we have.
Our insurance is insane, our taxes, property taxes are insane. And for me I always say, you know, like, well I've bought three in Florida in just the past year. And it's not really, the insurance is not really as bad as people make it out to be. Like it's not great. It's not getting insurance in Kansas, which I've never, I have no idea. That's just an example. Maybe in Kansas, but, but it's not bad in terms of still being able to cash flow. So what would be yalls response to that?
[00:06:22] Speaker C: I so I explained to people that, you know, insurance is very property specific, meaning that if you're going to buy, you know, 100 year old wood frame house, that's going to be a very different insurance rate than you know, a newer construction block home.
If you're in a flood zone versus not in a flood zone, you know, those are again property specific things. But insurance is not all the doom and gloom the Internet makes it out to be and more properties that may have a higher insurance rate. There's, you know, things that we can do to mitigate those rates.
I don't want to really get into all the details but you know, there's this thing called adding the third nail to your roof to wall connection that can reduce your insurance rates, you know, dramatically.
So you know, we have, we have a lot of little tips, tricks and things that you know, we use to help guide our clients along the way and really let them know up front, you know, if this is something that you should be concerned about insurance wise or you know, if this, if this is something very reasonable and I equate it to basically this, your insurance rate is probably going to be around what a one night study per month costs.
So if you look at it from that perspective, one night of every month is going to pay your insurance.
[00:07:33] Speaker D: Good hack.
I'm going to, I'm going to look at mine now and see if it does that in Florida. That's a good one. Write that down guys.
So, okay. And then also the age of the roof I think is a big one in terms of insurance. If you're as long as the roof is newer than 10 years, needs to be newer than 10 years or newer than 20.
[00:07:52] Speaker C: The Absolute, you know, the absolute most that they'll allow is it has to have at least five years of life left on it.
That's a, you know, requirement that started a couple years ago. It used to be three. But you know, the newer the roof the better.
[00:08:05] Speaker B: Yeah, of course also the type of
[00:08:07] Speaker C: Roof, you know, different types of roofs, such as a metal roof, will get you a better rate. But generally speaking, you know, the newer the better.
[00:08:15] Speaker D: Gotcha.
And I want to hear about the seasonality in Bradenton. So I know it's a little bit different than a lot of other markets that are really popular. So we know we see a lot of like, high summer is the high season and that's what it is. So I know you've mentioned that the, the high season in Bradenton is a little bit different. Can you tell our audience about that?
[00:08:39] Speaker C: Sure. So if you think of our seasonality, just it basically mimics the kids school schedule.
You know, again, our primary vacation vacationers are families.
And you know, our highest season is March when spring break occurs.
Our main season is basically Christmas through Easter again with the high in March. And then it slows back again. It slows back down when the kids go back for finals in May, when the kids get off school for summer break, it picks back up again, June, July, and August, with July being the number two month of the year.
So it's really great because we have kind of peaks at opposite ends of the calendar. So it really helps balance your cash flow throughout the year.
When the kids go back to school in September, you know, September is our slowest month of the year. So we always just tell people, if you have any major improvement projects or, you know, things amenities you want to add, just plan for September. And we call it a September project.
[00:09:37] Speaker D: September project.
Yeah. Yeah. So that is a little bit different than up here in Northwest Florida. And I think that's interesting because as people scale and they want to maybe stagger their markets, if they're in multiple markets, you know, they want to stagger where the high seasons are. So they're never fully empty across their entire portfolio. They've always got something that's in the high season. So that's pretty interesting. Another thing that I wanted to ask y' all about is there's a lot of different little areas and pockets in your neck of the woods. So Bradenton is very popular in the short term rental investing world.
And. But places like Siesta Key are really popular in just the vacation space. So if somebody's interested in buying in that part of Florida, how do they kind of decide, well, do I want to be out on one of the keys or do I want to be in and Bradenton? And then there's not just Bradenton, there's like Seminole and Largo and all these other little pockets in there. So can you kind of Break those down for us and maybe it'll help some people who are listening figure out exactly what they're trying to do in that area.
[00:10:44] Speaker C: Sure.
To answer that question, you know, I asked, I asked clients, what is your investment goal? What do you know? What is your number one goal? Because depending on what your goal is, a different type of property and different location is going to be a better fit for that. And what I mean by that is if you're looking for cash flow, you're better off looking for a three bedroom or larger pool home just off the island on the mainland. If you're looking for a lifestyle asset that's going to have high appreciation, Siesta Key, Anna Maria Island, Indian Rocks beach are better locations for that.
Properties with higher land value are not going to be as good for tax benefits. So again, you know, the barrier islands of Siesta, Anna Maria, Indian Rocks beach aren't going to be the best play if you're looking for tax benefits, something with the lower land value, higher improvement value, higher home value, again on the mainland, it's going to get you better tax benefits and better cash flow.
So it depends what your, what your goals are.
[00:11:47] Speaker D: Interesting. So, yeah, it just, it really is dependent on what you're trying to do. If you're just trying to have a great place to go visit on the beach and maybe cash flow is not your objective or taxes, you just want a place to maybe break even, maybe make a few bucks, then you're looking at Annamarie island or Siesta Key. But if you're, if this is truly an investment that you are looking for it to cash flow annually, you're probably looking at somewhere one of those little areas on the mainland like Bradenton, like you said.
[00:12:16] Speaker C: Absolutely.
[00:12:17] Speaker D: Sure.
[00:12:17] Speaker B: And then budget comes into play of course, too. You know, the island and the barrier islands are much more expensive.
[00:12:24] Speaker D: So I know a lot of people listening might be familiar with like the northwest Florida market, where you have to be walking distance from the beach or else it's not going to work here.
But when you scoot down to your market, it's okay to have to get in the car and drive to the beach. So when you're buying in these mainland places, what's your typical guest avatar like? Why are people coming there?
[00:12:47] Speaker C: Our traditional guest avatar is families. It's, you know, a family with a few kids, a couple families traveling together, a family with the in laws.
It's definitely younger children in those families.
So our general rule of thumb is you want to be within 15 minutes to the beach.
And here's kind of why that works.
If you picture yourself, you and your, your husband or, you know, you and your wife, you take in your young children to the beach, you're not going to be at the beach for eight hours a day. You're going to go there for a couple hours and then little Johnny's going to be hungry, little Christina is going to have to take a nap. Somebody's going to be running down the beach like a little crazy kid. And after three or four hours, mom and dad are going to be exhausted, tired and wanting to go back to their beautiful Airbnb that has everything they need right there at the house.
Everything to keep the kids entertained, to keep the kids safe, to where mom and dad can actually take a break and relax themselves.
In addition, the further or the closer you are to each, the further you are from the other reasons why people come to Bradenton. Margot Seminole Such as the museums, the aquariums, amusement parks and things like that.
So it's a little bit of a balancing act. And like I said, our general rule of thumb is if you're within a 15 minute car ride to the beach, you are totally fine.
[00:14:14] Speaker D: Good to know. So a little more flexibility there.
[00:14:17] Speaker C: Absolutely.
[00:14:20] Speaker A: Thank you for listening. We sincerely hope that you find value in this podcast.
We would love it if you would use our team to purchase your next vacation home.
We sell houses in all of the best vacation markets in America and we want to earn your business.
Reach out to us
[email protected] stsconsultation.com that's the short term shop.
[00:14:54] Speaker D: So I want to take a minute to talk about amenitization and, and theming. So that is becoming a popular strategy in your neck of the woods. Can you tell us and you've done one? I would like to hear, you know, what you bought, what you did to it, about how much that roughly costs and what you're expecting to see or have seen in income on that.
[00:15:18] Speaker C: Sure, we bought a four bedroom in July of 2013.
I'm sorry, 2023.
We paid 630 for it, put about a hundred into remodeling the interior and we got it up and running before the end of the year, before the beginning of 2024 for tax purposes.
But we didn't really do any improvements to the backyard or add a game room to the garage for 2024. That property did about about 95,000 throughout the year.
We shut it down in September, getting another September project in October, and we built out the backyard and we added a game room in the garage.
When I say built out the backyard, we added a pickleball court, we added a mini golf, we added a big playground for the kids. A bunch of artificial turf extended the patio.
Took down the pool cage. Yep.
Basically made it like a little mini resort in the backyard.
[00:16:33] Speaker D: Hang on. So you took down the pool cage, you said?
[00:16:36] Speaker C: Yeah.
[00:16:37] Speaker D: Okay, so that's something that, that I have a question on before you continue in. In South Florida. So in Central and South Florida, a lot of pools have cages. So you don't have to keep those. Right. You can just take those down.
[00:16:51] Speaker C: You can take those down. You know, there's pool code requirements that you have to put in place as an alternative to the pool cage, you know, to keep kids safe, to keep children from wandering and falling in the pool, which we obviously do.
But the houses photograph much better with the pool cage removed.
Right. If the photos don't look good, you're not going to get guests to the house.
So, you know, again, taking down the pool cage is something that's pretty popular. It also allows a lot more free flow between the pool area and the stuff on the exterior of the pool, which is all these other amenities we're talking about. It makes a more cohesive space again between, you know, all the stuff that you're putting in the backyard.
So in addition to the backyard, you know, we built out the garage, turned it into a game room. And what I mean by that is we didn't do anything super crazy like you see in Orlando, Kissimmee Market. We just put some lighting in the ceiling, a mural on the wall, epoxied the floors, ping pong table, pool table, you know, TV in there to watch a football game, Arcade games. Arcade games, stuff like that.
But with those improvements, we went from what I'd say 95,000 on 2024.
In 2025, that property did 217,000.
[00:18:17] Speaker D: Whoa. So back it up in 20. Compare real quick. 2024 income versus 2025.
[00:18:23] Speaker C: 2024, we did 95. 2025, we did 217.
[00:18:29] Speaker D: Wow, that is a huge jump. And what did it cost to put all that stuff in
[00:18:38] Speaker C: the backyard and the game room? I spent probably around a hundred thousand.
[00:18:43] Speaker D: So that's really not bad at all in terms of cost versus the income that you. The difference in income. Wow, that's amazing.
[00:18:53] Speaker C: Now, I mean, that, that's, you know, I tell people that's not normal, that's not average, but it is possible.
You know, that is a top performing property. But you know, it's definitely possible and you know, all those resources that we have to do all these things that we do to our properties, you know, we share with our clients and guide them along the way to help them be successful.
[00:19:15] Speaker D: And I'd like to also add to that you share those resources with your clients and there are no hidden like you're getting 30% of what they spend with a contractor either. You're just recommending people who are good for the job.
[00:19:28] Speaker C: We give our clients our list of contractors who work on our houses. They pay the same price we pay.
You know, we're not being any kind of middleman. We're like, here, here's our people. We may say and you know, send an introductory text to, to some, you know, say Alex, my turf guy here, meet so and so my client, you know, she's buying a house and looking for, you know, looking for some turf options, you know, can you help her out?
But you know, we are happy to do that because their success is our success.
I always tell people, you know, and explain that we're not selling primary homes here, we're selling investment properties. You know, we want, we do everything that we can to help you be successful in the hopes that you'll come back and buy another one. That's a business model. It's very straightforward and very transparent.
[00:20:15] Speaker D: And we call that out because that's big in the, in the influencer world right now is they, influencers will, you'll pay them, you know, 25 grand to teach you how to do a short term rental. And then they'll say, okay, I have everybody you need. And then they're getting a 25% referral fee from the real estate agent. They're getting a 25% referral fee from the, the loan officer. They're getting another 20 to 30% of whatever you spend on their contractor. So, and most, most students that are paying for this aren't aware that there's all of this extra kickback stuff and that they probably could have paid less if they did not use that recommendation. They're getting charged more because they're kicking back to the original recommender. And I just wanted to call out that you guys don't do that.
[00:21:01] Speaker C: The other, the other thing is quality. You know, we, we, the people that we recommend, we know, do quality work. You know, again, we're very particular, I'm very particular with my engineering background engineer. I want to make sure that, you know, that they're the people that we're recommending are going to do Good work. They're not just gonna, you know, do, do crappy work that they're gonna have to redo or have problems with down the road.
[00:21:27] Speaker D: Yeah, yeah, so I, I love that. Just, hey, just recommending the best person for the job. Hey, this person did a great job for me. Call them.
And how would you say that with all these, you know, games and amenities and stuff, does that do anything? Does it make your maintenance more difficult? Like is there more stuff to break or has it been pretty, pretty straightforward?
[00:21:50] Speaker C: If anything, there's less maintenance. You know, you don't have to mow artificial turf.
[00:21:54] Speaker D: Oh yeah, that is nice.
[00:21:57] Speaker C: With artificial turf you don't have stuff blowing in the pool.
You know, we usually take down any kind of big messy trees and put up, you know, nice pretty palm trees, coconut palms, you know, self cleaning royal palms.
So honestly, the way we set them up, maintenance is significantly less.
[00:22:16] Speaker D: Yeah, I guess I didn't think about that. We've got one in Florida. If you guys are listening and trying to have a grass yard in Florida, just don't bother. It's too, it's too hard. You have to like have them water at nighttime. And it's just, I'm not going to get into all the ins and outs of why, but we've got one that we have like hardscape rocks. And they're not gravel, they're pretty rocks. But still, if it gets, we still get like, I wish it was grass. And like. Yeah, you know, maybe we should look into this turf thing because you just can't have grass in Florida. But turf. Maybe we should, should look into it.
[00:22:52] Speaker C: Got a good recommendation for you.
[00:22:54] Speaker D: I'm sure they won't come up here.
All right, so we've got, you know, about 10 minutes left here. So what else do potential investors in your market need to know about that we haven't talked about yet?
[00:23:15] Speaker C: The biggest, the biggest mistake I see clients making this probably goes for any market is designing the property to what they like and not what their guests like.
[00:23:25] Speaker B: Yeah,
[00:23:29] Speaker C: right.
[00:23:29] Speaker B: Or this is what I prefer when I travel. Well, you're not the traveler that comes to this market, you know, and so we really just try to educate what the avatar is. You know, we see different types of people coming in different times. So, you know, we have like the snowbird people that are coming from the up north, you know, for spring break travel. But our June and July traveler is different. They're interstate traveler. They're driving, you know, they're bringing their pet. So, you know, allowing to have pets is A big thing here, you know, especially in the larger houses where you're getting 12 to 16 people. Somebody out of those 16 people probably have a pet they want to bring.
[00:24:06] Speaker D: So you guys are pet friendly?
[00:24:08] Speaker B: Pet friendly? Yeah.
[00:24:09] Speaker C: That's. That's a big one. I mean, the last statistic I said I saw was about a third of travelers come with a pet. And like Christina said, the higher the guest count that you're going to sleep, the more likely it is that somebody will have a pet.
So if you're not pet friendly, then you're excluding a large, large pool of guests.
[00:24:29] Speaker D: That is true. Have you had any horror stories with the pet friendly thing or.
[00:24:33] Speaker B: No?
[00:24:36] Speaker C: No. You know, I mean, I can think of one time a dog kind of chewed on a windowsill or, you know, but that's really the worst of it. Yeah, we don't, we don't see the horror stories down here again. We're hosting families. You know, this isn't a party town that there's not, you know, a bunch of underage kids out drinking and, you know, tearing the place up. We just, you know, in, in the nine years we've been doing this, you know, knock on wood, we haven't seen that.
[00:25:05] Speaker D: Yeah, I really haven't seen it across my portfolio either. We, I mean, we're not pet friendly, but we haven't really ever had anybody just damage things for the sake of it. We've had the occasional mishap, but, you know, no, just straight irresponsibility.
[00:25:22] Speaker C: Yeah. I mean, oh, you know, a kid might break a lamp or a glass might get dropped, but, you know, those are accidents. It's, it's not, you know, mischievous, you know, deliberate. Deliberate, you know, issues.
[00:25:34] Speaker B: Yeah. Awesome.
[00:25:36] Speaker D: So if a new investor is listening to this and they're like, you know, maybe I'm gonna. They're listening. They're opening up their Zillow in the background. What would be your recommendation other than to call the short term shop and ask for John and Christina?
What would be your recommendation in terms of just doing a little research, kicking it around on Zillow? Where are we looking? What sizes are we looking at?
[00:26:00] Speaker C: Sure. So as far as size goes, you know, you definitely want three bedrooms or larger.
Below three bedrooms, it's very difficult to cash flow. You have a three bedroom house that's got a nice backyard. You can do very well.
You know, we have a three bedroom in our portfolio that did 159,000 last year.
[00:26:20] Speaker B: Wow.
[00:26:21] Speaker C: Again, you know, it's a top performer, but, you know, those numbers are Achieving.
So one thing you definitely want to steer clear of is anything with a mandatory HOA, because in our neck of the woods, mandatory HOAs do not allow short term rentals. If it's an optional hoa, that's totally fine.
[00:26:41] Speaker D: Usually the optional hoa, I've never heard of that.
[00:26:45] Speaker C: So an optional HOA would either be an HOA that expired many years ago because they have to be renewed every 30 years, or an optional HOA would be, basically, if you pay the $30 a year, you get to come to the Christmas dinner. You know, those types of things.
[00:27:02] Speaker D: No, thank you.
[00:27:04] Speaker C: Yeah, some of the optional HOAs, you know, it's like you can contribute $12 a month to pay for the landscaping at the entrance, you know, to the neighborhood or something like that. But it's, it's a voluntary thing. It's not something where they can mandate what you do, such as regulating short term rentals.
As far as locations in Bradenton, you know, 342-09-34210 are popular zip codes. When you get up to Largo and Seminole, there's crosses a number of zip codes, but just the city of Largo, the city of Seminole up in Pinellas county are other, you know, very good performing locations up there.
Sarasota is a little bit tricky. That's, that's not your standard cash flow investment because the majority of Sarasota is not short term rental friendly with a 30 night minimum stay restriction.
The city of Sarasota, which includes kind of like the downtown area, the northern tip of Siesta, Saint Ormand, Salido Key, those have a seven night minimum stay restriction. But again, that's. Those types of locations would be a different type of investment goal.
So again, majority of people looking for cash flow or tax benefits looking in Bradenton, Seminole and to city of Largo.
[00:28:23] Speaker D: All right, good to know. So now we're to the very fun last three questions of the show that we ask every single guest. Are you ready?
[00:28:32] Speaker C: Let's do it.
[00:28:33] Speaker D: Okay, first question. What advice would you give 20 year old John and Christina if you knew then what, you know now?
[00:28:41] Speaker B: Oh, man.
[00:28:42] Speaker C: So I got my answer.
[00:28:43] Speaker D: You got it?
[00:28:43] Speaker A: Yeah.
[00:28:43] Speaker B: One big thing for us, you know, before we had little John was we bought a property and moved into it. You know, that's probably not the situation with the buyers that we get here, but we really did start our first investment with us living in it and doing everything ourselves.
[00:29:02] Speaker C: My advice, my advice would be to start yesterday.
You know, if we had started sooner, we would obviously be better than we are today.
But we, you know, we learned along the way. We learned that single family long term still don't really work and we've really got the short term thing dialed in. So pull the trigger, get started.
Yeah.
[00:29:29] Speaker B: And find somebody that you can trust, that you know, that does have the backing of the short term shop and all of the education that they bring, you know, and learn that way.
[00:29:39] Speaker C: Learn from other people's mistakes.
[00:29:40] Speaker B: Yeah.
[00:29:42] Speaker D: All right. Now, kind of along the same lines, what advice would you give a new investor who's looking to get started in short term rentals today?
[00:29:51] Speaker C: I always tell my clients in our market to be prepared, but be patient. And what I mean by that is get your finances in order, have your pre approval letter and also start analyzing properties now. Don't wait until you know there's a property that you're interested in on the market to kind of start working your numbers. Analyze properties that are on the market now and understand why they don't work.
Analyze properties that have sold to understand why that might have been a good deal that I let pass.
But get your reps in, get your experience, you know, get comfortable analyzing your numbers. That way when the right property does come up or you know, you are in a financial position to where you have enough money saved up to move forward, you're comfortable doing so.
Yeah.
[00:30:37] Speaker B: I think another big thing is don't get too hung up on someone else's numbers. You know, sometimes we'll see low performing short term rentals come on the market for sale and they're like, well, it only did this much. We're like, yes, but here, here's the listing. Look at the photos, look at all of these things. Here's five things that I can think of right off the bat that's going to be able to outperform those numbers that they did. So we talked a lot about that too.
[00:31:00] Speaker D: That's such a big one. And that's one that is really a hard habit to break for new investors. Because I mean, I talked to a guy two, three weeks ago, I had coffee with him and he owns like 20 dental practices, is looking at $20 million pieces of land and stuff. Very experienced. And he will not even discuss a property where the rental history is not what he wants it to be. And that's just so short sighted because rental history does not give you any context. It's just one data point and you don't know, well, is this history underperforming? Is it about on par? Is it overperforming? Is it something I'M never going to be able to do.
And you don't know that until you look at other similar properties and see what they're doing or look at the listing itself and see, hey, okay, are the, are the photos blurry? Is the house in disrepair and looks bad on, on, in pictures? You know, any number of things. Are they, do they have a high. This is a big one that I see all the time that people miss. Do they have like a 5 night minimum night stay or 7 night minimum night stay that'll mess up rental history every time. Dynamic pricing or even, you know, looking at who's managing it, that makes a big deal. If it's one of these big huge managers that have hundreds or thousands of properties, those guys don't. Their business model is not to optimize each property and get the highest price per night. Their business model is to get a bunch of low price bookings across thousands of properties and then take 20%.
So all of those properties, if you look at them individually, are not performing well. So. And that's just what their business model is. So that's such a huge one. And now I've taken over your answer to your question. But that is such a huge one is just don't just look at rental history and pass like look at the context. Look at comps of other properties if
[00:32:53] Speaker C: they can go the other way too. I mean, I don't like looking at rental history at all. Because just because a property is doing well, you could come in and take that property. Totally.
[00:33:02] Speaker B: Yes.
[00:33:03] Speaker D: You good.
[00:33:04] Speaker C: Just, just like, you know, it could be underperforming. You can come in and make it a top performer.
You know, what's happened in the past doesn't dictate the future.
[00:33:13] Speaker D: Correct? Yeah, it can go either direction on that context piece.
All right, last question. What is your favorite book that's impacted your mindset?
[00:33:24] Speaker C: Christina? Do you have one?
[00:33:25] Speaker B: I don't. I mean the first one that always comes to mind is who, not how, but.
[00:33:29] Speaker D: Oh, that's a good one. That is a good one. Great.
[00:33:33] Speaker B: That someone had mentioned yesterday and it was would you rather read this book or this one? I don't remember what those two were, but they were both really good books.
[00:33:43] Speaker C: That's a tough one.
[00:33:45] Speaker D: I don't know.
[00:33:46] Speaker C: But you know, Napoleon Hill, Neville Goddard are two of my favorite authors that I really like to read.
[00:33:51] Speaker B: All right, cool.
[00:33:52] Speaker D: Napoleon Hill, was that thinking grow rich.
[00:33:56] Speaker B: That's one of their bigger ones.
[00:33:57] Speaker C: Yeah. Think and grow rich. I really like Outwitting the Devil. I think that's a very interesting book.
[00:34:03] Speaker D: Don't know that one.
All right. Outwitting the Devil, I will check that out.
Well, guys, if our audience wants to find you, follow you, work with you to buy a property in Bradenton, Sarasota, Siesta Key, Melia island, any of these places.
How can they do that?
[00:34:24] Speaker C: Obviously they can reach out to us through the short term shop. I believe the email is agents at the short term shop dot com. Is that correct?
[00:34:30] Speaker D: Agents@the short term shop dot com and say you want to buy in the in Bradenton or Sarasota area and you'll get John and Christina.
[00:34:40] Speaker C: We are always here and happy to help.
[00:34:42] Speaker D: All right. Well, thank you guys so much for coming on. And audience, we will talk to you or I guess not talk to you. Audience will see you next week.
[00:34:48] Speaker C: It.
