From Data to Deals: How to Pick Winning STR Markets Faster with Jae Seok An

August 27, 2025 00:26:32
From Data to Deals: How to Pick Winning STR Markets Faster with Jae Seok An
The Short Term Show
From Data to Deals: How to Pick Winning STR Markets Faster with Jae Seok An

Aug 27 2025 | 00:26:32

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Show Notes

On this week's episode, Avery is joined by Jae Seok An, founder of Airbtics, to dig into smarter market selection and the realities of STR data. They walk through Airbtics’ draw-your-own-market mapping, listing density by bedroom count, and the Market Explorer—tools aimed at helping newer investors compare many locations, budgets, and regulation profiles quickly. Jae shares where the platform is headed (more granular property-level history, clearer “active listing” definitions, and global coverage) and offers practical takes on saturation, accuracy, and why your operations can double or triple revenue on the same property. He closes with advice to start with free analytics, research multiple markets, and then narrow to neighborhood-level decisions.

How to connect with Jae:

airbtics.com

 

How to connect with Avery:

The Short Term Shop - https://theshorttermshop.com/
www.strquestions.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

 

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation PropertiesBuy it on Amazon

View Full Transcript

Episode Transcript

[00:00:05] Speaker A: Welcome to the Short Term show. The show about short term rentals and long term wealth with real property owners. [00:00:13] Speaker B: Hosting real properties who are crushing it in the vacation and short term rental space. [00:00:19] Speaker A: And here's your host, Avery Carle. [00:00:29] Speaker B: Hey y'. All, welcome back to another episode of the Short Term Show. I'm going to be working on my office. Probably it'll show up on the next four episodes. So I'm going to keep mentioning it as to why it looks like this behind me. So sorry about that. Anyway, we are still got a couple housekeeping announcements here. We're still hiring agents in a number of markets. We're looking in the Smokies, Orlando, Branson and Myrtle Beach. So give us a holler if you think you might fit that bill. [email protected] and I believe that's about it. Interest rates as of today, August 5th are the lowest they have been all of 2025. So that's exciting. And without further ado, I'll get to our very exciting guests. I know y' all love data and analytics here on the Short Term show. So I have a not that new, but new comparatively software product that I've been I've been using a little bit recently. It's called Aerobitics and we have the founder of Aerobitics on today. J on how's it going Jay? [00:01:28] Speaker C: Yeah, doing great. Thanks for hosting. Avery. [00:01:31] Speaker B: Yeah, thanks so much for coming on. So let's just talk about brief overview for those who may not be familiar with aerobatics. What is it? [00:01:40] Speaker C: Right. So we are a Airbnb analytics tool. So we track all the Airbnb listings and our main focus is for people to start Airbnb smarter so we provide information so that they can make more sane and data informed decisions. [00:01:59] Speaker B: That helps a lot. Let's talk about and not to we're just going to do a little bit of comparing between some of the other data tools. Is there anything specific that makes Aerobitics kind of stand out from the pack in terms of the other data tools out there? [00:02:17] Speaker C: Right. So the first thing is we are very much focused on the people who are starting on Airbnb or people who are looking to invest on properties to do a short term rental. So we are not focusing on like pricings, we are not focusing on any other aspect. But we really want to help people to make better decisions on how they should start. So that being said, we've been very much obsessed with locations. So unlike many other data providers, we really want you to do analysis as you desire. So you can like draw any market whether it's just a like coastline along the coastline or whether it's the very small areas. We allow you to just draw any market so that you can do a very specific analysis. We also do like show the heat map or clusters on the map so that you can just take a look on the map and see where the haspatch are. We also try to be more transparent when it comes to data. People are really concerning about the data accuracy. Whether we need to focus on the exact data accuracy or not is something I'd like to talk about in the little bit later. But still what we are doing is we are showing up so among the providers we are showing the most granular data. So for we show the property level data so you can track each of the Airbnb listing and we show how much what was their occupancy rate look like in the last 24 months in a monthly granularities. We also show whether it's a short term bookings or midterm bookings. We show whether their calendar was on or off on a monthly level so that people can actually make have more confidence with the data that they are using. So those are the some of the differentiators we are trying to have. [00:04:16] Speaker B: I love that. I want to talk about the draw tool for a minute. So I do have it pulled up in another window so I can kind of follow along while, while you're explaining. So the draw tool I think is extremely important because when you're looking at just averages of an entire market, there are pockets that are going to perform better and there are pockets that are not going to perform that great. So when you're looking at some other data tools and you're not able to kind of draw, I really think that the data can become skewed. So I've used this example in a recent podcast. So sorry for the repeat guys, but it's still relevant here. So like down here where I live and own five short term rentals down in 30A, the difference between one neighborhood that has five bedrooms, that's really geared more towards being residential. But it's next door, you know, less than 300 yards from a beachfront luxury neighborhood that still has five bedroom properties. But those guys are bringing in 500,000 a year. Whereas the ones that are more residential are not comparable in any way other than the number of bedrooms those you know are maybe making 100,000. So I've had clients in the past using data tools where they can't carve out the neighborhoods and they're saying, oh man, I found this million dollar house that's going to make $500,000 a year. I found this like great deal when really it's not a great deal. It's just next to the houses that make 500,000. But this particular one is not going to. So I love being able to use that draw tool to kind of carve out specifically what you're looking at. [00:05:52] Speaker C: Yeah, exactly. Yeah. Because the location is very, very important and that's sometimes like going to cost like $10,000 per year in revenue differentiator. So I agree with that. [00:06:05] Speaker B: Yeah. I also like. So when I'm looking at the map function there's some little buttons across the bottom. So I'm looking at Sevierville right now. Just because that's a market that I'm super familiar with. Own a bunch there, been investing there for 10 years. So I'm just looking at a map of all the short term rentals and you can actually there's buttons on the map where you can select what number of bedrooms you want to see and then it tells you right next to it, which I love the way that this is laid out and I can, I'll probably do a screen share, you know, later after we get off the call and kind of illustrate some of this stuff. But I love that it tells me. So I'm looking at studios because I love studio properties in the Smoky Mountains and it's not only got the occupancy rate and the revenue nightly rate here, but it also tells me how many active listings there are for studio properties. So when I'm looking at a studio it says 192. So a lot of people when they come to us at the short term shop they're like well should I buy several small ones or should I buy one big one? And I think this tool really helps. So I've got studio selected and it says 192 active listings. Well, what if I want to see if I want to buy a five bedroom. Well that has 837 active listings and they're for six bedrooms and over have too many selected. So five bedrooms, 645. See how many? Three bedrooms. Because everybody likes to say that one saturated 2,275 three bedroom listings. So that right there just in a quick 30 second click around tells me if saturation is something that you're worried about. That's not something that I worry about too much but if it's something that bugs you, which you know, real Estate investing is supposed to help you sleep better at night. So if it's something that bugs you, maybe you're staying away from this three bedroom number because there's 2200 listings, but when you jump up to a five, there's only 853. So you know that right there was just a quick 30 second narrow down where you used to have to spend hours and hours trying to figure out exactly what number of properties there are per. Per bedroom. So super cool. Love this tool. [00:08:04] Speaker C: Yeah, yeah, exactly. Like when, especially when you're someone who's just starting, if you don't know about Airbnbs or if you haven't invested in short term rental properties at all, this kind of information will give you a little bit better picture very quickly at the very low cost. [00:08:22] Speaker B: How much, how much is. I like just signed up and didn't actually even. I just signed up for stuff. I don't even pay attention to how much it costs. How much are we looking at? [00:08:31] Speaker C: Yeah, it's like 119 per month if they pay monthly, but if it's 350 per year, if they pay per yearly, there's a little bit more expensive plan which gives more granular data. [00:08:41] Speaker B: Awesome. [00:08:44] Speaker A: If you like what you're hearing, if you're picking up what I'm putting down, you can join me on a live weekly call to talk about your next short term rental or ask questions about the one you already have. I am live once per week on Zoom. I would love to have you come and say hello. It's str questions.com that's strquestion.com?. Come and join us. [00:09:09] Speaker B: So something else that I like that you have here on the platform is the Market Explorer. So can you tell me a little bit about what that does? [00:09:20] Speaker C: Yeah. So Market Explorer is. So it took very long for us to get the clarity on what investors are looking for. So after speaking to many, many, many short term mental investors, we found out some of the major criteria who are open to explore different markets, not just one market, but many markets. They want to look into multiple states or multiple countries, their geographically, they want to look into it. They also want to look into the regulations. Are they strict with the license or not? Their like budget. So if they're doing property investment, if, if my budget is 500k then I want to go where I can buy a decent property with 500k. And finally the market size. Some people are only comfortable with large markets. Some people are fine with the very small markets as well. So our market Explorer can allow you to put all those criteria. So if you're in Florida, you can put Florida and maybe some other nearby stage, maybe some other Caribbean islands as well. And you can select like regulations, like market size, your budget. Then this will Recommend you like 30, 50 markets up front to you. That's what the tool is. [00:10:40] Speaker B: Yeah, that's pretty cool. So it will recommend when you're looking at. So how many markets can you compare at a time? When you're looking at the market Explorer. [00:10:50] Speaker C: We are showing like 50 at a time. [00:10:53] Speaker B: Oh, wow. [00:10:54] Speaker C: So the reason being is we really want to encourage people, get a lot of information and find something that's interesting to you rather than, oh, I was born in, let's say Wisconsin, Green Bay, that's the only place that I know and I want to invest there. That's not something I don't want our users to do. So I want, I want our users to be like, okay, there's like hundred of the interesting market. Maybe most of them are not for me, but I might be these a few markets looks interesting. So that's why we are showing a lot of the market. [00:11:28] Speaker B: Okay, very cool, very cool. So what would you say that your favorite part of this platform is? What are you most excited about to present people with? [00:11:39] Speaker C: So the most exciting part about this is the future of Arabics. We want to join this interesting AI world that's happening around the world. Those ChatGPT LLM models are I believe to be very much depending on the really good database. And we want to be the one of the important real estate database source for our data to be consumed by the models or things like that. And basically we are just doing the focusing on the Airbnb short term rental right now so that we can get enough budget to do R and D, R and D to get more data. And I'm quite excited about focusing on the global investment rather than a single country because there are so many interesting opportunities, investment opportunities outside of the US as well. So I want to really help them to see the rental yield or rent arbitrage opportunities around the world. Using a single data source. [00:12:40] Speaker B: Yeah, a single data source really would make things a lot easier because now I hop around between a few different data sources just because I want to see. Maybe it's easier to see something really quick over here, but then later when I have a little more time, I want to look a little more granular. But this tool doesn't do that. I need to come over here and use a different one. Being able to have it all streamlined in one place is very exciting. So let's see, I'm checking out some of the maps here. So drawing. What would you say is the. And this is a totally loaded question. What would you say is the area that you would like to most improve this tool? Totally loaded question. I'm sorry. [00:13:28] Speaker C: Yeah. So foremost and always is the data accuracy. So the accurate data is the most important thing. And we are stuck between, like, how can we really communicate the data that we, the raw data that we have to the users in a clean way? [00:13:48] Speaker B: Right. [00:13:48] Speaker C: Because we do take snapshots of the calendars of all the Airbnb listings, like either every day or every week. So we do track all the listings. But sometimes data can be in a trade. But those kind of the reasons can be explainable. Maybe there was a lot of the nights were blocked or someone just put like a million dollar per night just so that nobody can book their specific night. But how can we reduce the gap between the actual snapshots that we have and what users can see so that they can make a sharper, clearer decision with more confidence? So that's something I think we need a huge improvement on. [00:14:31] Speaker B: So yeah, so just always improving the data accuracy. [00:14:35] Speaker C: Yeah, that's the really important part. Like even the number of listings, what's considered as an active listing, is it the listing that has one review last one year or is it the like one that has more than three bookings? Like there are so many like blur lines that confuse the investors. So we want to like clarify those kind of things. [00:14:53] Speaker B: Yeah, yeah. And that there are so many little things that can totally throw off an analysis. Like you just said, what is an active listing? Or you know, do I need to even be looking at the bottom 10%? Because if you're in the bottom 10 of a market, you really have to be trying to be the worst. So is that even something that needs to be included in the analysis? Because to be. Especially in a market that has a lot of listings, it has thousands of listings. If you're in the very bottom, you're doing something extremely wrong. So do we even need to be looking at that? What constitutes an active listing? How many reviews do they need in order to be something worth analyzing? So there really are just like a lot of little inputs that there really is no standard or clarification on out there. [00:15:41] Speaker C: Yeah, yeah, that's. That's it. Yeah, yeah. [00:15:45] Speaker B: So, okay, I have a question regarding saturation. So if you, you know, I love to hear different data guys opinion on this. So if I'M using this tool and saturation is something that I'm concerned with because everybody on the Internet likes to yell about, oh, that market's saturated, that market's saturated. And a lot of times that's not necessarily true. So how would you determine using this tool if a market is saturated? [00:16:15] Speaker C: Yeah, that's a very interesting question. Yeah. Because I was always thinking about what are the people talking about. So we went to different Facebook groups of AR investors and then saturation is the keyword that people are concerning about other than the regulations. Saturation. And for now we are tracking 1 metrics to determine the saturation that is so year over year trend. A typical listing. Are they getting more booking or less booking than last year? Are they making more or less than last year? So that's what you're trying to look at. [00:16:47] Speaker B: Yeah, I mean again, that's such a hard thing to quantify because there can also be, you know, external factors. So let's say, you know, South Florida, last year there was a hurricane. And so there's a lot of properties that are damaged. And so in the data it might show that we're getting less bookings in South Florida, that they're making less money, but it's not necessarily because it's saturated, it's because there was a natural disaster. So you know, how. And I'm not, I'm not a data numbers person, so I don't know what the answer to that is. So how do you determine what is true saturation or you know, what is an external factor? So that's not for me to figure. I will gladly pay for a subscription to whatever figures that out. But there's just so, so much nuance to it, I think. [00:17:33] Speaker C: Yeah. And also like, what are the hidden gem markets? What are the ones that's actually easy to start. [00:17:39] Speaker B: Right. [00:17:40] Speaker C: Relatively easy to get bookings. So some of our users do their own research along with the data to find those markets. So they found out there are two different markets. They are, their revenues are same. But in one market, like listings with like three to five reviews are still getting 70% occupancy rate. But in other market you need to have more than 20 reviews to get 70% occupancy rate. So there are so many things to consider about occupancy rate. It's not the whole picture. Because some markets easier to enter, some markets might be really getting saturated short. [00:18:17] Speaker A: Term Shop plus has live and recorded sessions on the following topics. Creating compelling listings, marketing your STR property, setting up a new listing, managing from a distance finding and acquiring your first or next str Live revenue management audits with the pros analyzing an STR for gross revenue. All of this and much much more is now available at your fingertips with Short Term Shop plus everything you need to know to have success in the world of vacation homes and estimate. Please join [email protected] that's stsplus.com or stsconsultation.com to learn more. [00:19:15] Speaker B: This episode of the Short Term show is brought to you by the short term shop. 30 year fixed mortgages, tax benefits and long distance management training made easy are just a few A few of the perks of owning a short term rental. The Short Term Shop can help you buy and learn how to manage your property from anywhere in the world. Just go to the shorttermshop.com and click get connected again. That's the shorttermshop.com and we are brokered by exp. See y' all over there. You really could spend your whole life trying to perfect the short term rental analysis game because it is so subjective and I think a lot of people when they get started with this, they just don't realize there is no right and only answer of yes, this is how much this property is going to make with you managing it With a long term rental or with an apartment building, the rent stays the same no matter who owns it until that person's lease is over, which could be years. So it's much easier to analyze a commercial building than it is a short term rental because it is just so subjective. And I've seen a lot of people get really, really frustrated with the analysis piece just because there is no this property will make this yes or no. [00:20:28] Speaker C: Yeah, exactly. Like it's like a, it's running a business. So for the exact same property, depending on how you do, the revenue can be like twice or three times different as well. So that's right. Yeah. [00:20:40] Speaker B: All right, so what have I not asked that you really want everybody to know about a bitic. So I've guys, I've used this tool here and there over the past few months and it really is very easy. I found it's very intuitive. I have not had a hard time as somebody who's not a hardcore data person, I've had a really easy time using it and so that's always a big plus for me. But Jay, what do you, what, what do you feel like everybody needs to hear about about this tool? [00:21:08] Speaker C: Right? So I want to let people know about how to leverage the short term analytics so that you save more money or you make more money. So in the end of the day the data should be actionable. So basically this is the like market research journey that I observed from the people. So a lot of people are focusing on just one or just one market that they already is familiar with. And my recommendation on them is using the short term rental analytics, which free version can give you a lot of the data already as well to take a look on the much more market. Just like you're reading a newspaper, so just reading like news about the Airbnb or listening this kind of like podcast will already guide you to be a better investor. Just like that. Just try to use a tool as if it's a newspaper and explore different markets and just let it sync rather than trying to just make the decision straight away. It can be a interesting information source. So that's the one thing that I'd like to tell people on how to use the app. Another way to use it is for a market. I'd like them to use the neighborhood level data analysis from our tool. So in one market you can use the short term meta analytics to find out what is the good neighborhood, what is the bad neighborhood, what is the best property configurations using the tool with the different filters. So just by doing some of these exercises you might make a slightly better decision which will cost you a lot in a positive way in the long run. [00:22:59] Speaker B: Love it, love it. So this guys, this is a really cool tool. I highly recommend you go get a subscription. You should probably have. I mean you, if you're already using a data tool that you like. I recommend having multiple subscriptions to multiple data tools because they're all going to say something a little bit different. It's good to have a range and, you know, a different way of looking at things. So I always recommend having multiple subscriptions. So definitely check this one out, Jay. So we have three questions that we ask all of our guests at the end of every show. First question is what advice would you give 20 year old Jay if you knew then what you know now? [00:23:35] Speaker C: 1, 1 Advice can be the short term rental is actually pretty good ideas because property will appreciate and you'll generate much more cash flow than long term rentals by just figuring out how to get the bookings on Airbnbs. So that's something I should be trying to figure out at the earlier age. [00:23:54] Speaker B: Yeah, I think a lot of people say, a lot of people's response to that question is I should have started investing younger earlier. [00:24:02] Speaker C: Yeah, yeah, yep. [00:24:04] Speaker B: All right, second question what advice do you have to a new short term rental investor who's looking to get started today? [00:24:11] Speaker C: I would recommend them to leverage the free resources that short term rental analytics companies offer because that already give them the good ideas about different markets and look for many different markets to learn about them and do more research about them before jumping into the one specific property. Is the advice I'd like to give. Yep. [00:24:39] Speaker B: Okay. Start with all the free tools out there and then work your way up to to analyze and find the best property. Great advice. And last question, what's your favorite book that's impacted your mindset? [00:24:54] Speaker C: So when it comes to these kind of the conversations, I would say the Money of Psychology was a book that impacted my mindset when it comes to the like business stuffs because it kinda teaches that the investment or monies are very psychological thing, not just an objective thing. Two people might have the exact same amount of money, but one might be feeling poor and one might be feeling wealthy and that's because of understanding like what is your financial goal? Post is understanding why you need your money and what's your investment goal and things like that. So that will always give me a good reminder about like why am I working and what's the things that I need to watch out for to not be overwhelmed by just pursuing the business and investment. [00:25:50] Speaker B: All right, great advice. Thank you so so much for coming on. If our listeners want to find you Ayurvedics, follow you on socials, how can they do that? [00:26:00] Speaker C: They can reach out to our email which is supporterabytics.com that's the best way to reach out. [00:26:08] Speaker B: Okay, great. Thank you very much for coming on. And guys, we will catch you on the next episode next week.

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